“ Bloggers had a special role in talking up the [‘Long Tail’] theory, which is no wonder considering how it held out the promise that even the most obscure among them could win a robust audience. The sad truth is that the blogosphere is as hit-driven as the rest of the world, with a tiny percentage of blogs getting a huge chunk of the traffic, and with many blogs simply going unread.
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— Lee Gomes, buzz-killer & author of Study Refutes Niche Theory Spawned by Web in today’s Journal.
He cites research by Anita Elberse in the latest Harvard Business Review indicating shopping patterns online are vastly similar to offline. There’s some evidence the web increases the market role of hits and ‘blockbusters’ - contrary to the Long Tail theory.
He cites research by Anita Elberse in the latest Harvard Business Review indicating shopping patterns online are vastly similar to offline. There’s some evidence the web increases the market role of hits and ‘blockbusters’ - contrary to the Long Tail theory.